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Empowering Marketing and Sales with HubSpot

You're reading from   Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

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Product type Paperback
Published in Jul 2022
Publisher Packt
ISBN-13 9781838987145
Length 476 pages
Edition 1st Edition
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Author (1):
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Resa Gooding Resa Gooding
Author Profile Icon Resa Gooding
Resa Gooding
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Toc

Table of Contents (20) Chapters Close

Preface 1. Part 1: HubSpot – Starting Off HubSpot
2. Chapter 1: Overview of HubSpot – What you MUST Know FREE CHAPTER 3. Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days 4. Chapter 3: Using HubSpot for Managing Sales Processes Effectively 5. Chapter 4: Empowering Your Sales Team through HubSpot 6. Part 2: Scaling Your Business with HubSpot
7. Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool 8. Chapter 6: Getting Known Through Social Media on HubSpot 9. Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot 10. Chapter 8: Conducting a Portal Audit 11. Chapter 9: Converting Your Visitors to Customers 12. Chapter 10: Revive Your Database with HubSpot Email Marketing Tools 13. Chapter 11: Proving That Your Efforts Worked Using the Reports 14. Part 3: Is HubSpot Right for Your Business?
15. Chapter 12: Inbound or Outbound – Which Is Better for Your Business? 16. Chapter 13: Leveraging the Benefits of the Marketing Flywheel 17. Chapter 14: Using HubSpot for All Types of Businesses 18. Assessments 19. Other Books You May Enjoy

Summary

Inbound marketing has become a cornerstone methodology that digital marketers have come to rely upon to consistently bring in relevant leads, as it ensures people at least show interest in what you have to offer before you begin to pitch to them. When done correctly, meaning by implementing the pillars discussed in this chapter, you can definitely scale your marketing, increase your sales and revenue, and eventually, use this momentum to improve and expand your business, regardless of your type of business, size, and stage.

In the next chapter, we will look further at the marketing funnel. We will examine how the funnel, the flywheel, and now RevOps have contributed to the evolution of inbound marketing and how businesses can adopt these methods to increase sales by putting the customer at the center.

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