The rise and fall of Microsoft Individuals and Organizations

Let’s move on to attempt number two.

This time, the focus was not only on thinking of better architecture or design for the MDM solution but also on learning from the previous mistakes in managing the complexity of organizational IDs otherwise being constantly modified, merged, or unmerged. Additionally, we thought that it would be good to include individual contact data – that is, an individual’s data, such as business decision-makers or technical decision-makers associated with organizations, in a single, unified mastering system.

Kind of a one-size-fits-all solution – which, perhaps, already sounds like a bad idea.

In that sense, the new system received the name MIO, representing the concept of Microsoft Individuals and Organizations blended into one MDM capability.

The approach chosen was different, learning from the previous mistakes with MSO.

We saw that we needed to be more...