The job selling phase

Competition amongst companies for getting the best people and the apprehension of candidates for perceived job security has triggered a phase in which the recruiter, at the final stage of the interview, has to act like a salesman, pitching their job offer as well as the company in a convincing manner. But while doing so, a recruiter must remember the limitations and refrain from being carried away. Correct information is crucial to a candidate.

The pressure to hire the best person within the strictest possible deadline is so high that recruiters often tend to miss-sell or over-sell, both of which are extremely detrimental to the future employee's relationships, as well as the organization's brand image in the employment market.

While miss-selling means giving incorrect facts (often more colorful than they actually are) about the job and the organizational policies, over-selling refers to creating incorrect expectations for the candidates related to the opportunities the...