Understanding the data extraction process
A lot of these companies use AI to predict what consumers want. They use data to understand how consumers actually behave and then use that information to shape the products they make, sell, and market. These companies have figured out how to use data in a way that provides massive value for their customers. The following examples demonstrate this in action.
Tumi uses AI for better marketing
Tumi is a manufacturer of high-end suitcases and bags for travel. Brands in this market segment are often stuck with boring marketing strategies centered around all-too-typical tactics such as flash sales and promo codes.
Tumi, in contrast, has used AI to personalize messages in its outbound marketing and smarten its digital ads strategy by targeting customers with the highest predicted lifetime value. The majority of Tumi's marketing revenue comes from its email campaigns, so improving emails with personalization was a clear way to boost...
