Setting up Dynamic Search Ads
If you sell a large number of products and would like to automate the process of creating and managing AdWords ads, you could benefit from a new campaign type called Dynamic Search Ads. You do not need to pick keywords or write unique ads with custom landing pages for your various products, and you don't need to pause products that are out of stock. AdWords does this work automatically for you, matching up the appropriate keywords to the most relevant landing pages based on your website's content.
Getting ready
Determine if Dynamic Search Ads are appropriate for you. This campaign type works best for businesses that offer a large number of products or services that change frequently based on inventory or seasonality. Dynamic Search Ads do not work as well for smaller websites with fewer landing pages.
How to do it...
To set up Dynamic Search Ads, follow these steps:
Go to the Campaigns tab.
Click on + New campaign to create a new campaign and choose Search Network...
