Chapter 19: Experimentation and A|B Testing
In this chapter, we will discuss how you can evolve and continuously improve your products by conducting experiments to validate hypotheses through evidence-based DevOps practices, such as A|B testing. This is sometimes called hypothesis-driven development or just experimentation.
The following topics will be covered in this chapter:
- Conducting experiments with the scientific method
- Effective A|B testing with GrowthBook and Flagger
- Experimentation and OKR