Introduction

Even the greatest of apps will have no value if nobody can use them. All apps get their true value through the fact that they help users to perform a task. Great apps are a delight to use and provide the functionality to perform a task well. However, if no user has access to the app, the app is pointless.

The process of publishing an app on an app store is not just a matter of uploading the package for the users to download. Publishing involves adding polish to the finer, and not necessarily functional or even directly related, areas of the app.

An app can provide all the functionality to perform a task well. It can run well on the user's device. But, if the app only supports a single language or a single type of device, the app is actually very limited. Not all users speak the same language, and not all users use the same device. Android is one of the most popular operating systems because it runs on millions of different devices, and users expect the app to both look...