Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
The Data Analysis Workshop

You're reading from   The Data Analysis Workshop Solve business problems with state-of-the-art data analysis models, developing expert data analysis skills along the way

Arrow left icon
Product type Paperback
Published in Jul 2020
Publisher Packt
ISBN-13 9781839211386
Length 626 pages
Edition 1st Edition
Languages
Tools
Arrow right icon
Authors (3):
Arrow left icon
Konstantin Palagachev Konstantin Palagachev
Author Profile Icon Konstantin Palagachev
Konstantin Palagachev
Gururajan Govindan Gururajan Govindan
Author Profile Icon Gururajan Govindan
Gururajan Govindan
Shubhangi Hora Shubhangi Hora
Author Profile Icon Shubhangi Hora
Shubhangi Hora
Arrow right icon
View More author details
Toc

Table of Contents (12) Chapters Close

Preface
1. Bike Sharing Analysis 2. Absenteeism at Work FREE CHAPTER 3. Analyzing Bank Marketing Campaign Data 4. Tackling Company Bankruptcy 5. Analyzing the Online Shopper's Purchasing Intention 6. Analysis of Credit Card Defaulters 7. Analyzing the Heart Disease Dataset 8. Analyzing Online Retail II Dataset 9. Analysis of the Energy Consumed by Appliances 10. Analyzing Air Quality Appendix

Summary

In this chapter, we focused on the online shopping dataset, wherein we are trying to draw insights from a customer's behavior on the site. We analyzed a number of factors, such as conversion rate and total revenue generated.

We also performed univariate and bivariate analysis while taking various dataset features into consideration, such as pageview duration, types of visitors, types of traffic, and browsers used. Then, we implemented the K-means algorithm and elbow method to find the optimum value of clusters, and visualized scatterplots based on this value. These plots, in turn, provided us with useful information so that we can plan our next course of action.

In the next chapter, we will be looking at credit card defaults of Taiwanese customers and how data analytics can be used to prevent them.

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image