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The Data Analysis Workshop

You're reading from   The Data Analysis Workshop Solve business problems with state-of-the-art data analysis models, developing expert data analysis skills along the way

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Product type Paperback
Published in Jul 2020
Publisher Packt
ISBN-13 9781839211386
Length 626 pages
Edition 1st Edition
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Authors (3):
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Konstantin Palagachev Konstantin Palagachev
Author Profile Icon Konstantin Palagachev
Konstantin Palagachev
Gururajan Govindan Gururajan Govindan
Author Profile Icon Gururajan Govindan
Gururajan Govindan
Shubhangi Hora Shubhangi Hora
Author Profile Icon Shubhangi Hora
Shubhangi Hora
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Toc

Table of Contents (12) Chapters Close

Preface
1. Bike Sharing Analysis 2. Absenteeism at Work FREE CHAPTER 3. Analyzing Bank Marketing Campaign Data 4. Tackling Company Bankruptcy 5. Analyzing the Online Shopper's Purchasing Intention 6. Analysis of Credit Card Defaulters 7. Analyzing the Heart Disease Dataset 8. Analyzing Online Retail II Dataset 9. Analysis of the Energy Consumed by Appliances 10. Analyzing Air Quality Appendix

Summary

In this chapter, we analyzed campaign marketing data in which new financial services were offered to customers. We paid particular attention to linear models and investigated how the probability of a successful outcome can be modeled as a function of different macroeconomics factors. From a technical perspective, we introduced linear models (such as linear and logistic regression) and paid particular attention to their interpretation.

In the next chapter, we will be analyzing a Polish company's bankruptcy data to try and understand the main reasons behind bankruptcy and see whether it is possible to identify early warning signs.

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