When you call Brenda, she seems very interested, which is a good sign! You decide to convert the lead.
When a lead is converted, something very important happens. The lead disappears from the system (on the frontend, it is still available for reporting) and it turns into three records. It becomes an account, an opportunity, and a contact. All the information about the company goes to the account, the information about the person goes to the contact, and the information about the actual sale goes to the opportunity. This is an important step in the sales process since this is the point where you stop working with a lead and instead start working with an opportunity.
Let's look at how to convert a lead:
- To convert a lead, navigate to the lead record you created and click on Converted (see label 1 in the following screenshot),...
