You're reading from Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Product type Paperback

Published in May 2024

Publisher Packt

ISBN-13 9781804619902

Length 464 pages

Edition 2nd Edition

Languages

Apex

Tools

Salesforce

Concepts

CRM

Authors (2):

Melissa Murphy

Mike King

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Table of Contents (22) Chapters

Preface

1. Part 1:Customer 360 Component Products

2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER

3. Chapter 2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Know Your Customer with Data Cloud (DC)

7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution

8. Part 2: Architecture of Customer 360 Solutions

9. Chapter 7: Role of a Solution Architect

10. Chapter 8: Integration Architecture Options

11. Chapter 9: Creating a 360° View of the Customer

12. Chapter 10: Customizing for Common Business Needs

13. Chapter 11: Enterprise Integration Strategies

14. Part 3: Salesforce Certified B2C Solution Architect

15. Chapter 12: Exam Preparation Tools and Techniques

16. Chapter 13: Prerequisite Certifications

17. Chapter 14: Commerce and Integration

18. Chapter 15: Certification Scenarios

19. Assessments

20. Index

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B2C Commerce capabilities

The primary difference between B2C Commerce and the Salesforce B2B Commerce product is related to the capabilities of each. The B2C Commerce product, which is the focus of this chapter, supports extremely high-volume transactional selling including guest channels. The B2C product also supports much more robust campaigns and promotions as well as personalized recommendations with Commerce Cloud Einstein.

The B2B product, however, supports robust tiered account structures, customizable product pricing, and a more flexible user experience layer. The B2B product also benefits from being built on the core Lightning Platform, so it shares a common data model with products like Service Cloud.

B2C Commerce is not intended to be the system of record for order data; it’s intended to take the order and export it to an Order Management System (OMS) for allocation, fulfillment, tracking, and support. B2C Commerce is also not an appropriate solution for primary...