You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Marketing Cloud data model

Marketing Cloud supports two methods for storing customer-specific data: lists and Data Extensions. Within a given Marketing Cloud instance, data access and permissions can also be sub-divided into BUs to reflect separate brands, geographies, or corporate entities that should not have access to shared data. BUs are only included in Marketing Cloud Enterprise edition, though they can be purchased for an extra cost in other editions.

In this section, we will cover the Marketing Cloud concepts of lists, Data Extensions, data relationships, BUs, suppression, and segmentation. These concepts together form the basis of the Marketing Cloud data model.

Lists

A list is the simpler of the two and is used exclusively to store collections of subscribers to target communications. Within Marketing Cloud, you can create as many lists as you need within a Marketing Cloud instance and can include subscriber attributes such as postal code, favorite color, and last...