Generating a sales report

In this chapter, we are presenting a marketing campaign divided in several steps:

1. Detect the best moment to launch the campaign
2. Generate individual codes to be sent to potential customers
3. Send the codes directly to users over their preferred channel, text message or email
4. Collect the results of the campaign
5. Generate a sales report with analysis of the results

This recipe shows step 5 of the campaign.

As the final step, all the information about each of the sales is aggregated and displayed in a sales report.

In this recipe, we'll see how to leverage reading from spreadsheets, creating PDFs, and producing graphs to generate a comprehensive report automatically in order to analyze the performance of our campaign.

Getting Ready

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