Understanding the impact of data democratization

At a high level, business drivers have not changed significantly over the past few decades. Organizations are still interested in understanding market trends, customer behavior, increasing customer retention, improving product quality, and improving speed to market. However, the analytics landscape, the teams and individual roles that deliver business insights, and the tools that are used to deliver business value have evolved.

Data democratization – the enhanced accessibility of data for a growing audience of users, in a timely and cost-efficient manner – has become a standard expectation for most businesses. Today's varied data consumers expect to be able to get access to the right data promptly using their tool of choice to consume the data.

In fact, as datasets increase in volume and velocity, their gravity will attract more applications and consumers. This is based on the concept of data gravity, a term...