Preface

Empowering your target audience to easily interact with you and your product offerings is a critical aspect of business in the modern era – your users now expect easy, professional digital experiences when they engage with organizations. However, setting up engagement applications from scratch is challenging, and getting user behavior to connect with your organization’s data is even harder.

Enter Salesforce Experience Cloud sites – website portals built off the Salesforce data model that cleanly connect your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring that you’re setting your internal teams and end users up for success. After contextualizing the real-world use of Experience Cloud and reviewing license models, it coaches its users through a beginning-to-end guide to mastering the technical backend of this product, both out-of-the-box settings and customization techniques.

You’ll learn the Experience Cloud data model and options for customization, standard template and component structures, Visualforce, Aura, LWC and LWR UI used in Experience Cloud, Salesforce screen flow and custom trigger options, marketing automation, Knowledge Base, reporting, and more!