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Learning Social Media Analytics with R

You're reading from   Learning Social Media Analytics with R Transform data from social media platforms into actionable business insights

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Product type Paperback
Published in May 2017
Publisher Packt
ISBN-13 9781787127524
Length 394 pages
Edition 1st Edition
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Tools
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Authors (4):
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Raghav Bali Raghav Bali
Author Profile Icon Raghav Bali
Raghav Bali
Dipanjan Sarkar Dipanjan Sarkar
Author Profile Icon Dipanjan Sarkar
Dipanjan Sarkar
Karthik Ganapathy Karthik Ganapathy
Author Profile Icon Karthik Ganapathy
Karthik Ganapathy
Tushar Sharma Tushar Sharma
Author Profile Icon Tushar Sharma
Tushar Sharma
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Toc

Table of Contents (10) Chapters Close

Preface 1. Getting Started with R and Social Media Analytics 2. Twitter – What's Happening with 140 Characters FREE CHAPTER 3. Analyzing Social Networks and Brand Engagements with Facebook 4. Foursquare – Are You Checked in Yet? 5. Analyzing Software Collaboration Trends I – Social Coding with GitHub 6. Analyzing Software Collaboration Trends II - Answering Your Questions with StackExchange 7. Believe What You See – Flickr Data Analysis 8. News – The Collective Social Media! Index

Topic modeling


In the most basic words, topic modeling is the process of finding out the hidden topics that exist in any document. We will try to explain the basic concept of topic modeling by using an analogy of a lavish buffet spread.

Suppose you go to a wedding that features a large number of items from various cuisines. You, being an absolute foodie, go to all the counters and collect a very large number of items at your table (with the obvious disapproving looks of other guests). Now one of your other friends arrives at the table and takes a look at the large number of food items at your table. He tries to guess the various cuisines on offer from the snapshot of items you have collected. He is able to do so because there is an association between the food item and the cuisine it comes from. For example, if you have various types of pasta and sea foods on your table, he could guess that a major cuisine at the buffet was Italian. This is very much similar to the thought process of exploring...

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