Conventions used

There are a number of text conventions used throughout this book.

Bold: Indicates a new term, an important word, or words that you see onscreen. For instance, words in menus or dialog boxes appear in bold. Here is an example: “The concept of RAD, which stands for Retention, Acquisition, and Development, plays a pivotal role in leveraging buyer persona profiles to optimize your strategies.”

Tips, important notes, or real-world examples

Appear like this.