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Advertising on Google: The High Performance Cookbook

You're reading from   Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

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Product type Paperback
Published in Jun 2013
Publisher
ISBN-13 9781849685849
Length 372 pages
Edition Edition
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Author (1):
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Kristina Cutura Kristina Cutura
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Kristina Cutura
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Table of Contents (20) Chapters Close

Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Researching the Market and Competition and Setting Goals FREE CHAPTER 2. Setting up Your Account 3. Tracking beyond the Click 4. Structuring Your Account 5. Creating Relevant Keywords 6. Writing Compelling Ads 7. Budgets and Bidding 8. Running Display Ads 9. Remarketing to Past Visitors 10. Reporting and Analysis 11. Optimizing Performance 12. Advanced Strategies and Features 13. Managing AdWords Index

Running and scheduling reports


Running reports in AdWords is easy and can be done in the campaign management section of your account. In addition to seeing the data in the interface, you can choose to download reports to one of the many available formats (such as .pdf or Excel.csv) as well as schedule reports to be e-mailed on a regular basis to account users.

Getting ready

If you would like to schedule reports to be automatically e-mailed to specific e-mail addresses, make sure they are listed as users on your AdWords account. If they are not, you will need to invite them.

Here are the basic reports I recommend you run on a regular basis:

  • Campaigns

  • Ad groups

  • Keywords

  • Ads

How to do it...

To view, schedule, and download AdWords reports, follow these steps:

  1. Navigate to the Campaigns tab.

  2. One of the most basic reports you'll want to analyze on a regular basis is an account summary of all of your campaigns. However, you can also run reports on your ad groups, keywords, ads, and many other segments using...

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