Predicting impact of bid changes using the Bid Simulator
Ever wonder how changing your bids might impact traffic? While there is no way to know for sure, Google's Bid Simulator can help you make informed predictions based on your most recent performance.
Getting ready
Choose an ad group or multiple ad groups you'd like to edit bids for. Here are the ad groups you may wish to increase bids for:
Ad groups appearing in a low position
Ad groups generating profitable conversions
Ad Groups you may want to decrease bids for include the following:
Ad groups generating no conversions despite high costs
Ad groups generating conversions at a high CPA
How to do it...
To use the Bid Simulator, perform the following steps:
Click on the Campaigns tab.
Click on the Ad groups tab.
Click on the graph icon below an ad group's bid and explore how different bids could have affected your traffic.
Choose a new max CPC and click on Save to apply it directly to your ad group.
How it works...
The Bid Simulator allows you to estimate...
