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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Identifying and developing your initial keyword profile

Because keywords play such an important foundational role in the development of your search strategy, you will obviously want to spend a good deal of thought and effort developing a sound initial keyword profile. Keep in mind, though, your initial keyword research is merely a foundation. You'll work and rework your keyword profile throughout your campaign.

Developing your keyword list has several phases:

  1. Collection: In the initial collection phase, you will simply collect large numbers of keywords and dump them on to a list.
  2. Analysis: In the analysis phase, you will attach relative weight to terms and cull undesirable terms. For example, you'll undoubtedly collect terms for services and goods you don't sell. You'll obviously not want to put effort into ranking for such terms.
  3. Expansion: The expansion phase will take place after your campaigns have been running for a while—this phase is a reaction to what you...
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