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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Summary

We covered a wide range of material in this first chapter. We covered all the major disciplines within on-page optimization: body content, title tags, meta tags, heading tags, and code quality and load speed. We examined lower-weight SEO factors such as image filenames, alt tags, text attributes such as bold and underline, outbound links, and discussed the benefits of larger websites with regularly freshened content. Finally, we examined over-optimization and how to avoid it, and delved into the fundamental principles of conversion science.

Now, we are ready to put these core concepts into practice, as we learn to take WordPress' innate functionality to the next level.

You have been reading a chapter from
WordPress Search Engine Optimization- Second Edition
Published in: Oct 2015
Publisher:
ISBN-13: 9781785887642
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