Deployment, maintenance, and analytics
After testing our bot and deploying it on the relevant devices and channels, we come to the important part of maintenance. We have mentioned over and over that building a conversational solution is not a one-time project and that there will be a constant need to modify, change, enhance, and improve as we bring our bot into contact with the users.
All stakeholders must continue to play an active part in the maintenance process. Marketing and business teams are needed, since some of the improvements will include adding more use cases. UI and UX designers will be required, in case of linguistic changes to new and current use cases or to revise the bot's persona. In all use cases, R&D will be required to implement those modifications.
Learning our clients' behavior will help us to improve our conversational solutions. Only when we see how people react to our bot in numbers can we conclude whether our bot is fulfilling its goals.
Analytics will provide...