Chapter 10. Managing and Marketing Your Site
This chapter covers the most important aspects of managing and marketing a website. Managing an online shop and the relevant marketing activities are the most important components for ensuring the smooth functioning of the online shop and they also pave the way for further development of your business. The topics covered in this chapter are:
Effective options for shop content views
Discount, campaign, and the use of different activities
Support
By the end of this chapter, you should know the common methods of managing and marketing the online shop.
The important aspects of management
"E-Commerce" (electronic commerce) is the service of transfer of goods or payments over global information networks. This includes not only interactive transactions but also specific marketing activities, research of market potential, keeping up relationship with customers and consumers, as well as a flow of corporate documentation. Thus e-Commerce is a complex concept...
