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The Art of Data-Driven Business

You're reading from   The Art of Data-Driven Business Transform your organization into a data-driven one with the power of Python machine learning

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Product type Paperback
Published in Dec 2022
Publisher Packt
ISBN-13 9781804611036
Length 314 pages
Edition 1st Edition
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Author (1):
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Alan Bernardo Palacio Alan Bernardo Palacio
Author Profile Icon Alan Bernardo Palacio
Alan Bernardo Palacio
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Table of Contents (17) Chapters Close

Preface 1. Part 1: Data Analytics and Forecasting with Python
2. Chapter 1: Analyzing and Visualizing Data with Python FREE CHAPTER 3. Chapter 2: Using Machine Learning in Business Operations 4. Part 2: Market and Customer Insights
5. Chapter 3: Finding Business Opportunities with Market Insights 6. Chapter 4: Understanding Customer Preferences with Conjoint Analysis 7. Chapter 5: Selecting the Optimal Price with Price Demand Elasticity 8. Chapter 6: Product Recommendation 9. Part 3: Operation and Pricing Optimization
10. Chapter 7: Predicting Customer Churn 11. Chapter 8: Grouping Users with Customer Segmentation 12. Chapter 9: Using Historical Markdown Data to Predict Sales 13. Chapter 10: Web Analytics Optimization 14. Chapter 11: Creating a Data-Driven Culture in Business 15. Index 16. Other Books You May Enjoy

Part 3: Operation and Pricing Optimization

The final part of the book will cover how to optimize business operations. We will move away from understanding the market and customers, and dive into how we can adjust the operations to improve the revenue margin. This will be done by improving the pricing strategies, optimizing the use of promotions, and finally, improving the digital marketing strategies to reach more possible customers.

This part covers the following chapters:

  • Chapter 7, Predicting Customer Churn
  • Chapter 8, Grouping Users with Customer Segmentation
  • Chapter 9, Using Historical Markdown Data to Predict Sales
  • Chapter 10, Web Analytics Optimization
  • Chapter 11, Creating a Data-Driven Culture in Business
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