Multi-org, realm, and BU scenarios
Understanding how data is stored and organized within a tool is a huge part of the solution architect’s role, and B2C Commerce, Marketing Cloud Engagement, and the Lightning Platform all handle this differently. This section covers the reasons organizations end up with multiple orgs, realms, and BUs in the first place and why you may or may not want to consolidate that data into a single viewpoint.
Throughout this chapter, we’ll use the example of a fictitious organization that has multiple brands and geographies. We’ll call this company Packt Enterprises, the parent company of Packt Gear. They also own Packt Sport, an athletics and leisurewear brand.
Each brand has operations in multiple parts of the world, as shown in the following org chart:
Figure 11.1 – Packt Enterprises org chart
This view focuses on the structure of the organization, not the technology they use – we’...
