Measuring the value
Throughout the design and development journey through the Continuous Delivery Pipeline, we have subjected our changes to an array of testing. We will now look at the final test to answer the question: is our development effort bringing value to the customers to the point that this benefits both the customer and the organization?
To aid us in answering this question, we will look at the following activities:
- Innovation accounting
- Proving/disproving the benefit hypothesis
We will first revisit innovation accounting and its source: the Lean Startup Cycle. Based on that knowledge, we will see how leading and lagging indicators prove or disprove the benefit hypothesis we created in Continuous Exploration.
Innovation accounting
We first saw innovation accounting in Chapter 5, Measuring the Process and Solution. In the chapter, according to The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful...
