Summary
In this chapter, I began to explore how bad data can impact an organization and the people who work within it. I started to explain how organizations unintentionally reach an unfavorable position in terms of data quality. I hope that these topics resonate with you and help you understand how your organization got to this point and what barriers it might be experiencing to its current and future success.
Chapter 2 will outline the key concepts which need to be understood about data quality prior to embarking on improving it. It will also outline the book's approach to managing data quality. This is used to structure much of the rest of the book - with each chapter representing a part of the approach.
