Case study description

WBCV Telecom is a manufacturer and retailer of mobile phones and devices. It has a very strong lineup of products that are considered niche and that result in high profit margins. WBCV has experienced rapid growth in the last six years but this has started to slow in recent months due to the emergence of new startup organizations employing dynamic business models and digital operations. Such companies are able to penetrate the market quickly by offering low cost and innovative products that are very disruptive in nature. These companies have low overheads and a high degree of automation and are challenging less agile and established businesses.

WBCV Telecom's CIO realized that in order to compete with organizations employing disruptive and dynamic business models, they too had to transform their operations and modernize their IT systems in order to become a true digital organization. In other words, the WBCV CIO realized that in order to compete with organizations that...