Welcome to Marketing with Mailchimp

Marketing and commerce – it’s ultimately the crux of why you’re here. Presumably, you’re interested in growing your current efforts or verifying that you’re making the best use of the Mailchimp platform if you’re a current user. Platforms such as Mailchimp can be absolutely huge, and deciding what would serve you now versus what would work later in terms of your marketing efforts can be very overwhelming.

I don’t want to discount the value of the robust knowledge base that Mailchimp’s own technical content team maintains. It’s been written by some of the smartest and kindest technical writers in the business, but what we can build together here in this book is a holistic vision for how the pieces that you’re already using fit together and can be boosted by leveraging more of the platform.

Let’s get right into a little background on Mailchimp and then define how we will be using both some general marketing terms in the broader context and terms you will see in the Mailchimp platform itself that deviate slightly from their typical utilization in the marketing industry at large. The goal here is just to set a solid foundation and understanding of words we’ll be using throughout the book, but also in the event that you don’t have an existing Mailchimp account to work with, we’ll also be walking through creating an account quickly toward the end of the chapter.

In this first chapter, we will cover the following main topics:

• A glance at Mailchimp’s journey
• Understanding and using online marketing with Mailchimp
• Mailchimp-specific terms
• Common utilizations
• Creating an account