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Learning Social Media Analytics with R

You're reading from   Learning Social Media Analytics with R Transform data from social media platforms into actionable business insights

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Product type Paperback
Published in May 2017
Publisher Packt
ISBN-13 9781787127524
Length 394 pages
Edition 1st Edition
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Authors (4):
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Raghav Bali Raghav Bali
Author Profile Icon Raghav Bali
Raghav Bali
Dipanjan Sarkar Dipanjan Sarkar
Author Profile Icon Dipanjan Sarkar
Dipanjan Sarkar
Karthik Ganapathy Karthik Ganapathy
Author Profile Icon Karthik Ganapathy
Karthik Ganapathy
Tushar Sharma Tushar Sharma
Author Profile Icon Tushar Sharma
Tushar Sharma
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Table of Contents (10) Chapters Close

Preface 1. Getting Started with R and Social Media Analytics 2. Twitter – What's Happening with 140 Characters FREE CHAPTER 3. Analyzing Social Networks and Brand Engagements with Facebook 4. Foursquare – Are You Checked in Yet? 5. Analyzing Software Collaboration Trends I – Social Coding with GitHub 6. Analyzing Software Collaboration Trends II - Answering Your Questions with StackExchange 7. Believe What You See – Flickr Data Analysis 8. News – The Collective Social Media! Index

Analyzing English Football Club's brand page engagements

Continuing our analysis of Facebook pages, let us now focus our analysis on brand page engagements. Each page on Facebook belonging to a commercial entity is basically a prestigious brand and keeping proper engagement with its followers on Facebook is very important. In this section, we will pick up three prestigious top tier football clubs from the Premier League and analyze their brand page engagements, trending posts and influential users using various analyzes and visualizations by retrieving data from their Facebook pages. We will also be using a multiplot(…) function for depicting multiple ggplot2 plots together. The code is present in the multiple_plots.R code file which you can load along with the other dependencies as shown here:

library(Rfacebook)
library(ggplot2)
library(scales)
library(dplyr)
library(magrittr)
source('multiple_plots.R')

The code used for analysis in this section is available under the...

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