Analyzing English Football Club's brand page engagements
Continuing our analysis of Facebook pages, let us now focus our analysis on brand page engagements. Each page on Facebook belonging to a commercial entity is basically a prestigious brand and keeping proper engagement with its followers on Facebook is very important. In this section, we will pick up three prestigious top tier football clubs from the Premier League and analyze their brand page engagements, trending posts and influential users using various analyzes and visualizations by retrieving data from their Facebook pages. We will also be using a multiplot(…)
function for depicting multiple ggplot2
plots together. The code is present in the multiple_plots.R
code file which you can load along with the other dependencies as shown here:
library(Rfacebook) library(ggplot2) library(scales) library(dplyr) library(magrittr) source('multiple_plots.R')
The code used for analysis in this section is available under the...