Summary

In this chapter, we've covered some search engine optimization techniques that will help in getting your site's content picked up by search engines. We learned the following topics:

• First of all, making sure your site contains valuable and relevant content is the best way to optimize search engine visibility.
• It's important to use the appropriate heading elements to organize the article text (such as H3, H4, H5, and H6). Another way to tell search engines what your site is about is by adding metadata.
• Joomla generates search engine friendly URLs; the browser address bar displays readable URLs that match the content of the page.
• Linking is very important. It's good to link to other sites, it's great if other sites link to your site, and it's also useful to create links within your site. Joomla allows you to automatically create internal hyperlinks—lists of links to popular or recently updated articles.
• The Redirect Manager in Joomla helps you to direct...