Generally, people tend to share the things that they find interesting, from a cool cats video to an article about Firebase--maybe this is just me. Furthermore, since sharing is widespread, people nowadays tend to expect to find App invite functionality within apps. It'll be a win-win relationship because if users have the application within their ecosystem, that would be great as they navigate directly using deep linking; otherwise, they'll install it, so we're winning new leads with each message.
The message format can be diverse. We've two options email and SMS. With SMS, the message will contain a link by the Firebase dynamic links; this link generated will be preserved and saved over installation time in the memory. This means that even if the users don't use the application installed on their...