Innovating with big data and serverless

The convergence of digital technologies, the expansion of connected devices, and the growing complexity of data types contribute to the exponential evolution of data in enterprises today. The proliferation of connected devices, the IoT, social media, clickstream data, logs, and multimedia-rich applications has intensified the diversity and volume of data being generated. According to a study by Harvard Business Review (HBR), organizations use less than 50% of their structured data for business decisions, while less than 1% of unstructured data is even tapped in [5]. The following aspects define big data – also described across 7-Vs [6]:

1. Variety: Refers to the variety of data sources and data across multiple formats – structured, semi-structured and unstructured
2. Volume: This is the primary factor distinguishing big data, with growing data volumes across transactions, files, signals, and events
3. Velocity: Speed at which...