Building an effective email marketing strategy
When was the last time you received an email from an unfamiliar source and were excited to open it? Even if you vaguely remembered subscribing to a blog or interacting with a company after a few days of getting an email from them, were you in a rush to prioritize reading the content received or did you simply click open to get rid of the number of unread messages in your inbox? And for more savvy inbox users, I guess you either simply open another generic email used for collecting such content or filter them into folders never to be seen again, right?
Well, guess what? Your contacts are probably doing the same thing. In this section, we will teach you how to build the right strategy in order to create an email campaign that will deliver useful and helpful content to your contacts at the right time:
- Define your goals: The first step of any successful email campaign is understanding your goals. Are you trying to get people to...
