The value of measuring data quality

I have no doubt you’ve experienced this if you’ve been in a data role for more than a day: Someone reaches out to you, convinced that their data is “wrong.” They want it fixed. Ultimately, what they are saying to you is: I don’t trust this data.

When we think about measuring the value of data quality, we have to challenge ourselves to think more broadly than one might expect to. When we are thinking about how to measure the value of data quality, we are really asking: How do I measure the value of trust? What does it mean to my company to be able to trust the information we use for decision-making, every single day? What is it worth to us to know we can trust the information being used to run our business? To drive value for our customers? To operate effectively? If you could place a dollar value on that, what would it be?

The value of trust in our data is highly dependent on your business. Let’s start...