Exploring the key components of an effective GTM strategy
Developing a well-executed GTM strategy is an imperative undertaking for businesses aiming to effectively deliver their product/service to their target audience . Whether introducing a new product or enhancing an existing one, a comprehensive GTM strategy serves as a roadmap that guides every step of the customer journey. With its holistic approach, a GTM strategy aims to address several pivotal questions pertaining to how you effectively reach your target audience and deliver your product or service. The following are crucial questions and what they encompass:
- What: What product or service are you offering to the market? What problem does your product solve? What is the job to be done?
- Who: Who is your target audience ? Who are your top segments?
- Why: Why should customers choose your product or service over a competitor's? This entails understanding the value proposition and competitive advantages that differentiate...
