Creating and understanding real-time marketing journeys

Real-time marketing journeys are how you will interact with your customers. They are the interactions your customers will have with you. This is where you define what kind of information the different people should get. Let’s see how we can create and use real-time marketing journeys.

Creating a real-time marketing journey

The first thing you need to do when creating a real-time marketing journey is to give the journey a name. You should give the journey a name that describes what this journey does so that it is easy to find that journey later.

The next thing to do is choose the type of journey: should this journey be trigger-based or segment-based? To determine that, let us dig deeper into these two different types of journeys.

Trigger-based journey

To start a journey that is trigger-based, you select the Trigger-based tile. You can then choose the trigger; this trigger must already be in the system and...