Hacking – product-led growth
There is philosophical debate these days about whether companies should be marketing-led, sales-led, or product-led. Depending on where you are in the ecosystem of a company, you might have a bias for favoring your own designation. As PMs, we might have this bias as well, but if we take marketing- or sales-led growth to its natural conclusion, we might be faced with a predicament. Let’s look at these different perspectives for a moment:
- Marketing crafts a message that might resonate beautifully with the audience, but might not actually align with what’s being built. Marketing-led growth focuses on driving business growth through marketing efforts like advertising, content creation, and branding. Attracting, nurturing, and converting leads into customers are the main focus. While this strategy may lead to quick brand awareness and attract customers, acquiring those customers could be costly, and it can make the business reliant...
