Who this book is for

This book is for data scientists, ML engineers and developers, data engineers, and business decision-makers who want to apply data science to business process optimization and develop the skills needed to implement data science projects in marketing, sales, pricing, customer success, ad tech, and more from a business perspective. Other professionals looking to explore how data science can be used to improve business operations, as well as individuals with technical skills who want to back their technical proposal with a strong business case, will also find this book useful.