Summary

After reviewing this chapter, you should be able to document a cross-cloud customer data strategy for an existing or new Salesforce customer. You should also be able to specify which identifiers from each system need to be synchronized and why.

When creating a full picture of customer data, you can work with legal experts to document a plan for compliance with relevant privacy laws and standards.

For customers that have existing live data that pre-dates the integration effort, you should be able to describe the additional challenges they may face with data duplication and subscriber keys as well as how to address them.

Finally, if Experience Cloud is part of the B2C solution architecture, you should have a high-level understanding of how to integrate the Experience Cloud public-facing site with a B2C Commerce storefront seamlessly.

In the next chapter, we’ll leverage fundamentals like integration architecture and a customer data strategy and discuss a few...