You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Service Cloud data model

The Service Cloud data model builds on the Salesforce Platform data model. The core CRM object types available in the platform are also available with Service Cloud, plus several additions. Cross-cloud data modeling is one of the primary responsibilities of a B2C Solution Architect, so it's critical to know not just how the Salesforce data model works in general (as discussed in Chapter 1, Demystifying Salesforce, Customer 360, and Digital 360) but the specific objects in that data model and what they represent. Storing the right data in the right place, making it available as needed, and synchronizing the critical components are all part of the B2C Solution Architect's responsibility.

In this chapter, we're going to focus on Service Cloud. In the next two chapters, we'll take a similar look at the B2C Commerce and Marketing Cloud data models before bringing it all together.

Tip

The concepts we've discussed here for Service...