Authentication and customer identity scenarios
Authentication and customer identity are the heart of a B2C solution. The goal of the Salesforce Customer 360 concept is to structure your products, services, and organization around the central idea of a customer. However, that doesn't happen automatically, as it requires careful planning and execution. Most of the information you'll need for these scenarios, aside from the raw product knowledge, is covered in Chapter 8, Creating a 360° View of the Customer.
When reviewing these scenarios, consider the following:
- How will the customer enter the ecosystem (for example, via registration, email signup, customer service touchpoint, in-store purchase, or loyalty program)?
- Which system will be the core golden representation of the customer (generally the Salesforce Platform as the CRM)?
- How are customers represented in each component system, and how will we keep these records synchronized?
In the following...
