What goes on your home page?

First let's discuss what goes on the home page and then it's Time for action to actually add your new content to the home page.

Unique Selling Proposition

Every business should have a USP. It stands for Unique Selling Proposition, that is, a reason in the form of a statement that compels customers to stick around and spend money at your shop. It is this USP that is a viable option for going right at the top of your home page. So how do you make one?

You need to think about your business and your products. What makes you different and unique? What is your "thing" that people can buy, which is so brilliant that they will want to find out more? By "thing" I don't mean a product, I mean a benefit that a key product or key range from your shop gives your customer (selling) and how can you present it to them (the proposition).

Let's look at an example. How many shops sell teddies? There is probably a multitude. So a half-hearted "Welcome to my shop; we sell teddy bears...