Time for action - making a plan
This quick guide will help you create a monthly plan for perpetual improvement of your website. The key is to be as efficient as possible and take up as little time as possible, but at the same time making sure that nothing is neglected.
1. Write a list of all the different marketing activities you are involved in and next to that the frequency with which you think you should be doing them. Next to that, write the amount of time (in hours) you think it will take.
2. Write a list of all your optimization activities that you expect to engage in and, as earlier, the frequency and expected time you will take for each.
3. Now do exactly the same as the previous step, but this time as an estimate for adding new content. This includes articles, categories, and products.
4. Now estimate the amount of time, probably quite frequently, you will set aside for customer service and handling orders.
5. Now using that information, write out a monthly plan showing the days divided...
