Organizing and prioritizing feedback
In Chapter 1, Defining Your Digital Experience Strategy, you collected feedback from your internal stakeholders and external advisory committee. Here, we will organize that feedback into which Experience Cloud site(s) fit their requirements. These relationships will be based on the Target Audiences identified in the first chapter. First, let’s resurface our discoveries to provide context for the next exercise. Here is the readout from Delivery International’s meeting:
Digital interactions
- Report issues
- Sign up for new franchise opportunities
- Order pizza online
- Loyalty program for repeat customers
- Franchise marketing materials
- See order status
Gap list
- What can we offer for loyalty?
- How do we communicate the value of new franchise opportunities?
- How can we display franchise locations for the new delivery-only option?
- How are new offers priced?
- Training for the Service Team...
