Part 2:Bringing Brands Front and Center

All brands exist to be seen in print, onscreen, and on the web. The process of bringing brands to life is iterative and often calls for mock-ups of logos, websites, and products, and feeding the constant demands of social media. In Part 2 of this book, you will create realistic mockups, print assest such as flyers and posters, and social media templates for images, posts, videos, and animated GIFs.

This part has the following chapters:

• Chapter 4, Building Brand Mock-Ups and Prototypes
• Chapter 5, Creating Printed Marketing Collateral
• Chapter 6, From Pixels to Post: Images for Social Media
• Chapter 7, Creating Animated GIFs and Videos