Setting Up Your Marketing Presence with Websites

Now that we have our email campaigns up and running, let’s move on to the next best marketing asset you can have – a website! It’s entirely possible if you’ve already worked on your business or organization for a while that it might have an online presence such as a Facebook or Instagram account, but a website is the next organic step. It can serve as a hub for information such as the services or products you offer, detailed information about your business, how to contact you, and so on.

In this chapter, we’ll be looking at how a domain and website help to create a kind of digital home for your business and can serve as a central home for your brand identity in a way that’s visible to your existing audience and people discovering you for the first time.

We’ll cover the following:

• Domains – what are they and do you need one?
• Making a website
• Editing settings...