Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases now! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Learning Magento 2 Administration
Learning Magento 2 Administration

Learning Magento 2 Administration: Maximize the power of Magento 2 to improve your e-commerce business

Arrow left icon
Profile Icon Bret Williams Profile Icon Williams
Arrow right icon
€20.98 €29.99
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7 (6 Ratings)
eBook May 2016 300 pages 1st Edition
eBook
€20.98 €29.99
Paperback
€36.99
Subscription
Free Trial
Renews at €18.99p/m
Arrow left icon
Profile Icon Bret Williams Profile Icon Williams
Arrow right icon
€20.98 €29.99
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7 (6 Ratings)
eBook May 2016 300 pages 1st Edition
eBook
€20.98 €29.99
Paperback
€36.99
Subscription
Free Trial
Renews at €18.99p/m
eBook
€20.98 €29.99
Paperback
€36.99
Subscription
Free Trial
Renews at €18.99p/m

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
OR
Modal Close icon
Payment Processing...
tick Completed

Billing Address

Table of content icon View table of contents Preview book icon Preview Book

Learning Magento 2 Administration

Chapter 2. Settings and Configurations

If you've ever used Magento in the past to operate an online store, you'll find that the backend of Magento 2 has changed considerably. The developers at Magento basically started from scratch in redesigning the administrative portal.

The user interface (UI) of the backend is much cleaner, more readable, and more logical. It was created on top of a responsive framework so that you can manage your store using anything from a tablet to a desktop computer, and the UI adjusts accordingly. The backend still won't work on a smartphone, as managing a Magento store on a phone would be incredibly difficult. The UI designers also improved grids—the table—style listing of products, customers, and so on—which makes it much easier to get your work done.

But more than just a pretty face, the Magento backend is your store's "back office." It is the place where you control how your store will operate...

Introducing the Magento 2 backend

The new UI of Magento 2 is quite a change from the original Magento admin backend. Whereas Magento 1.x had a more traditional layout, Magento 2 leverages the best of HTML 5 and CSS 3 to create a responsive interface, which we're sure you'll find more enjoyable.

Introducing the Magento 2 backend

The primary navigation menu is located along the left side of the window. This placement gives more space to the content of whatever section you're working in. Each of the main menu items has a pop-out menu of choices within that group.

Introducing the Magento 2 backend

In the upper-right corner of the backend, there are three icons: search, notifications, and account:

Introducing the Magento 2 backend

Global search allows you to search for anything in the backend: products, customers, orders, and so on. It's a wonderful way to quickly search for whatever you need without having to first drill down through several menu levels.

The bell icon takes you to a list of notifications, if any. If a "badge" (a red circle with a number) appears,...

Key system configurations

Magento's real power comes from its ability to adapt and accommodate almost any type of online selling needs. We will go through the most important backend configurations that you need to review when setting up a new Magento store. As you'll see, there are many settings. However, the more you know about how they affect your store, the more productive your selling opportunities can be.

The various configurations we are going to discuss are contained within two main navigation menus: Stores and System. First, let's explore the Stores menu.

Tip

For now, we will approach configurations as if you have a single Magento store front. Setting up and configuring multiple stores in a single installation will be covered in Chapter 3, Catalogs and Stores.

Configuration

There are six side tabs under the Stores top-level menu on the Configuration screen: General, Catalog, Customers, Sales, Services, and Advanced. Let's discuss each configuration set.

Configuration

To expand each...

Summary

As you can tell, there are many, many possible configurations in your Magento store. People new to Magento may find it quite daunting—I know we did! However, the real power of Magento lies in its ability to be shaped and molded to fit your e-commerce goals.

As we continue through this book, we will revisit some of these settings as we discuss specific business use cases. And as you define your own business operation, you'll return to this chapter over and over again, discovering with each visit that Magento truly is a world-class platform for growing and operating an online store.

There's still lots more to learn-and a lot more configurations ahead-but reading through this chapter and using it as a future reference will help make the following chapters much more useful.

In the next chapter, we continue our configuration tasks by setting up the initial product catalogs and stores. We will begin by doing a bit of planning and understanding the brilliance of the Magento...

Left arrow icon Right arrow icon

Key benefits

  • Strategic planning for maximizing your Magento 2 store’s operations and sales.
  • Important guidelines and advice for optimizing your Magento 2 store.
  • Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features.

Description

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.

Who is this book for?

This guide is for store owners who use Magento 2 on a daily basis to operate their online stores. Proprietors will use this guide as a reference for ensuring that they are utilizing the full power of Magento 2. Developers and solution providers will find this guide a helpful tool in identifying opportunities to help their clients navigate the complexity of Magento 2.

What you will learn

  • Strategies for creating multiple stores within a single Magento installation.
  • Use of complex product types such as bundles, downloadables and virtual products.
  • Configuring payments, shipping and taxes.
  • Accommodating multiple languages and currencies.
  • Installing and configuring themes.
  • Managing content and search engine optimization.
  • Creating promotions, up-sells and cross-sells.
  • Leveraging the customer relationship features of Magento 2.
  • Securing and optimizing your installation.

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : May 31, 2016
Length: 300 pages
Edition : 1st
Language : English
ISBN-13 : 9781783288267
Languages :
Concepts :
Tools :

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
OR
Modal Close icon
Payment Processing...
tick Completed

Billing Address

Product Details

Publication date : May 31, 2016
Length: 300 pages
Edition : 1st
Language : English
ISBN-13 : 9781783288267
Languages :
Concepts :
Tools :

Packt Subscriptions

See our plans and pricing
Modal Close icon
€18.99 billed monthly
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Simple pricing, no contract
€189.99 billed annually
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just €5 each
Feature tick icon Exclusive print discounts
€264.99 billed in 18 months
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just €5 each
Feature tick icon Exclusive print discounts

Frequently bought together


Stars icon
Total 105.97
Magento 2 Cookbook
€36.99
Mastering Magento 2
€31.99
Learning Magento 2 Administration
€36.99
Total 105.97 Stars icon

Table of Contents

10 Chapters
1. Introducing Magento 2 Chevron down icon Chevron up icon
2. Settings and Configurations Chevron down icon Chevron up icon
3. Catalogs and Stores Chevron down icon Chevron up icon
4. Preparing to Sell Chevron down icon Chevron up icon
5. Products Chevron down icon Chevron up icon
6. Themes Chevron down icon Chevron up icon
7. Content and SEO Chevron down icon Chevron up icon
8. Promotions and Communication Chevron down icon Chevron up icon
9. Security and Administration Chevron down icon Chevron up icon
10. Startup Checklist Chevron down icon Chevron up icon

Customer reviews

Top Reviews
Rating distribution
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7
(6 Ratings)
5 star 83.3%
4 star 0%
3 star 16.7%
2 star 0%
1 star 0%
Filter icon Filter
Top Reviews

Filter reviews by




Noph Veluvan Jul 07, 2016
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Recommend store owner for all the basic need to know in this Book.
Amazon Verified review Amazon
3736781 Jun 15, 2016
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I've read many Magento books targeting developers and administrators:- Magento Site Performance Optimization- Instant Magento Performance Optimization How-to- Instant E-Commerce with Magento: Build a Shop- Instant Magento Shipping How-toThis is the most thorough and complete Magento book I've laid my eyes on so far. You'll learn everything about Magento 2 administration from creating products/categories/stores to SEO/security configurations and much more.The writing is clear and concise. To sum-up, it'll be an excellent book to have on your desk while getting started with Magento 2.[Disclamer: I was the technical reviewer for this book (e.g. proof-read and test each and every recipe). The opinions expressed here are mine and I won't be compensated, in any way, if you decide to buy this book. ]
Amazon Verified review Amazon
Nick C May 09, 2019
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Great book for new starters and experienced users alike
Amazon Verified review Amazon
Fernando Aguilar Jul 16, 2021
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Excelent and detailed guide, gives you a great understanding. Be warned, many ipdates since 2016 that are important.
Amazon Verified review Amazon
DA Dec 25, 2016
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Nice book. Just what my M2 team needed.
Amazon Verified review Amazon
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

How do I buy and download an eBook? Chevron down icon Chevron up icon

Where there is an eBook version of a title available, you can buy it from the book details for that title. Add either the standalone eBook or the eBook and print book bundle to your shopping cart. Your eBook will show in your cart as a product on its own. After completing checkout and payment in the normal way, you will receive your receipt on the screen containing a link to a personalised PDF download file. This link will remain active for 30 days. You can download backup copies of the file by logging in to your account at any time.

If you already have Adobe reader installed, then clicking on the link will download and open the PDF file directly. If you don't, then save the PDF file on your machine and download the Reader to view it.

Please Note: Packt eBooks are non-returnable and non-refundable.

Packt eBook and Licensing When you buy an eBook from Packt Publishing, completing your purchase means you accept the terms of our licence agreement. Please read the full text of the agreement. In it we have tried to balance the need for the ebook to be usable for you the reader with our needs to protect the rights of us as Publishers and of our authors. In summary, the agreement says:

  • You may make copies of your eBook for your own use onto any machine
  • You may not pass copies of the eBook on to anyone else
How can I make a purchase on your website? Chevron down icon Chevron up icon

If you want to purchase a video course, eBook or Bundle (Print+eBook) please follow below steps:

  1. Register on our website using your email address and the password.
  2. Search for the title by name or ISBN using the search option.
  3. Select the title you want to purchase.
  4. Choose the format you wish to purchase the title in; if you order the Print Book, you get a free eBook copy of the same title. 
  5. Proceed with the checkout process (payment to be made using Credit Card, Debit Cart, or PayPal)
Where can I access support around an eBook? Chevron down icon Chevron up icon
  • If you experience a problem with using or installing Adobe Reader, the contact Adobe directly.
  • To view the errata for the book, see www.packtpub.com/support and view the pages for the title you have.
  • To view your account details or to download a new copy of the book go to www.packtpub.com/account
  • To contact us directly if a problem is not resolved, use www.packtpub.com/contact-us
What eBook formats do Packt support? Chevron down icon Chevron up icon

Our eBooks are currently available in a variety of formats such as PDF and ePubs. In the future, this may well change with trends and development in technology, but please note that our PDFs are not Adobe eBook Reader format, which has greater restrictions on security.

You will need to use Adobe Reader v9 or later in order to read Packt's PDF eBooks.

What are the benefits of eBooks? Chevron down icon Chevron up icon
  • You can get the information you need immediately
  • You can easily take them with you on a laptop
  • You can download them an unlimited number of times
  • You can print them out
  • They are copy-paste enabled
  • They are searchable
  • There is no password protection
  • They are lower price than print
  • They save resources and space
What is an eBook? Chevron down icon Chevron up icon

Packt eBooks are a complete electronic version of the print edition, available in PDF and ePub formats. Every piece of content down to the page numbering is the same. Because we save the costs of printing and shipping the book to you, we are able to offer eBooks at a lower cost than print editions.

When you have purchased an eBook, simply login to your account and click on the link in Your Download Area. We recommend you saving the file to your hard drive before opening it.

For optimal viewing of our eBooks, we recommend you download and install the free Adobe Reader version 9.