Mobile strategy

Mobile application development using Salesforce has been a hot topic for the last few years, starting with the use of various well-known mobile frameworks such as jQuery mobile, AngularJS along with Salesforce's own API's, including oAuth for authentication, and Salesforce REST API to access Standard and Custom Object records, leading up to the current development around the latest Salesforce1 mobile application.

The interesting thing about this is that it has evolved in a different way to the browser UI, which started with the standard declarative-driven UI and could then be augmented with a more developer-driven solution such as Visualforce. For a mobile UI, up until the release of Salesforce1, we only had the option of building something with a developer.

As things stand today, we now have both options available for building mobile UI's. As such, make sure that you understand first and foremost the capability of the Salesforce1 mobile application and its ability to surface...