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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts FREE CHAPTER
2. Chapter 1: Introduction to Data Storytelling 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Building your first Looker Studio report – creating the data source

As you learn about Looker Studio and explore its various capabilities, you will build a simple report in Looker Studio in an incremental manner. You will do this in this chapter to Chapter 6, Looker Studio Built-in Charts. You will work with the call center dataset of a fictional company that provides meal subscription services to customers in the United States.

The objective of this report is to visualize customer call trends and patterns concerning key factors such as call topics, customer attributes, and so on and also to monitor performance metrics such as Call Abandonment Rate and Average Speed of Answer. The dataset contains 6 months of customer call details from January to June 2022.

As the first step, you must create a reusable data source. The dataset is a CSV file that can be accessed at https://github.com/PacktPublishing/Data-Storytelling-with-Google-Data-Studio/blob/master/Call%20Center%20Data...

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